दिवाली धमाके ऑफर में फ्लिपकार्ट पर स्नैपडील भारी
इलेक्ट्रॉनिक्स सामान की कीमत दिन पर दिन तेजी से गिरती जाती है
आज आप जो मोबाइल लेंगे , वही मोबाइल एक साल बाद दुगना बेहतर व आधी कीमत पर मिलने लगता है ।
अभी २-३ महीने पहले मोटो ई मोबाइल फ्लिपकार्ट पर 7 हज़ार रूपए का मिल रहा था , और आज वही मोबाइल फ्लिपकार्ट साईट पर 5499 रूपए में मिल रहा है ।
माइक्रोमैक्स कैनवास ए 120 की कीमत २ महीने पहले ८-10 हज़ार रूपए थी , आज यह मोबाइल 7 हज़ार रूपए तक की कीमत में मिल रहा है
इस समय स्नेप डील साईट सस्ते और बेहतर उत्पादों में ज्यादा लोकप्रिय हो रही है , और फ्लिपकार्ट पीछे हो गयी है ।
कई और ऑनलाइन शॉपिंग की वेबसाइट सस्ते और बेहतर उत्पाद बेच रही हैं ।
आप अपने पसंद का उत्पाद मार्किट में घूम फिर कर चूस कर लें , पर वहां से न खरीदके उसका डिटेल्स गूगल सर्च में डालकर देखें । आपको
१-२ हज़ार रूपए तक का फर्क आसानी से देखने को मिल जायेगा ।
मोबाइल और इलेक्ट्रॉनिक्स व ब्रांडेड प्रोडक्ट के मामले में ऑनलाइन शॉपिंग बेहतर है
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Snapdeal पर
Sony Bravia की यह टीवी
मात्र 9,990 रूपये में मिल
रही है. जबकि
इसकी कीमत 13,900 रूपये
है.
*****************
एपल का यह
आईपैड snapdeal पर केवल
13,599 रूपये में मिल
रहा है जबकि
इसकी ओरिजनल कीमत
21,900 रूपये है.
*****************
ऑनलाइन रिटेलर्स ने दिवाली में धमाकेदार बिजनेस की तैयारी अभी से शुरू कर दी है। फ्लिपकार्ट और एमेजॉन से लेकर फैबफर्निस और ब्लूस्टोन जैसी दिग्गज ई-कॉमर्स कंपनियां इस मौके पर फर्स्ट-टाइम शॉपर्स को लुभाने के लिए स्पेशल कैटलॉग, एक्सक्लूसिव प्रॉडक्ट्स, ऑफर्स और डिस्काउंट की झड़ी लगाने जा रही हैं।
फैशन पोर्टल मिंट्रा इस मौके पर 5,000 से ज्यादा नए प्रॉडक्ट्स पेश करेगी। इसमें FCUK, UCB, Elle, सुपरड्राई, बिबा, फैबइंडिया और एंटनी मोराटो जैसे टॉप ब्रांड्स शामिल हैं, जिन्हें पहली बार ऑनलाइन शॉपिंग के लिए लाया गया है। वहीं स्नैपडील भी स्पेशल दिवाली कैटलॉग में फैशन, इलेक्ट्रॉनिक्स और होम प्रॉडक्ट्स के अलग-अलग ब्रांड्स शामिल करने की कोशिश में जुटी है। कंपनी कुछ दिनों में कैटलॉग भी डिस्प्ले करेगी। ई-कॉमर्स की मार्केट लीडर फ्लिपकार्ट एक्सक्लूसिव प्रॉडक्ट्स से लेकर भारी डिस्काउंट ऑफर करेगी। Amazon इस बार देश में ड्रोन डिलीवरी शुरू कर सकती है।
एडवाइजरी फर्म प्राइसवॉटरहाउसकूपर्स (PwC) इंडिया के डायरेक्टर सौरभ श्रीवास्तव ने बताया, 'ऑनलाइन रिटलेर्स के लिए आप कह सकते हैं कि उनका फाइनेंशियल ईयर दिवाली से दिवाली तक चलता है।' सौरभ श्रीवास्तव ने बताया कि रोजाना डेली ऑर्डर्स के मुकाबले इस सीजन में बिक्री बढ़कर दोगुनी हो सकती है। स्नैपडील के सीनियर वाइस प्रेसिडेंट मार्केटिंग संदीप कोमारावेली ने बताया कि ओपन मार्केट से अलग हटकर बात करें तो फेस्टिव सीजन के बाद भी दिवाली सेल्स का उत्साह ऑनलाइन रिटेल के आड़े नहीं आता। उन्होंने बताया, 'फेस्टिवल सीजन में पहली बार ऑनलाइन शॉपिंग करने वाले नए कस्टमर्स बाद में भी इस चैनल से खरीदारी करते रहेंगे।' फेस्टिव सीजन में बड़ी से लेकर छोटी ई-कॉमर्स कंपनियां बड़े पैमाने पर मार्केटिंग कैंपेन के जरिए नए कस्टमर्स को लुभाने में लगी हैं। PwC के श्रीवास्तव ने बताया, 'बड़ी ऑनलाइन रिटेल कंपनियों का मार्केटिंग बजट भी उनकी कुल कॉस्ट का 10 पर्सेंट होता है।' महंगी ज्वैलरी बेचने वाली साइट ब्लूस्टोन ने फेस्टिव सीजन में विज्ञापन और मार्केटिंग के लिए 6 करोड़ रुपये का बजट रखा है। कंपनी दिवाली के लिए कंसल्टेंसी फीचर शुरू करेगी, जो यूजर के फेस, हेयर स्टाइल और उसकी पसंद के मुताबिक ज्वैलरी आइटम्स सुझाएंगी। पिछले कुछ साल से ऑनलाइन रिटेल इंडस्ट्री तेजी से बढ़ रही है। दो साल पहले तक इंडस्ट्री 1 अरब डॉलर (6,000 करोड़ रुपये) की थी। एक अनुमान के मुताबिक, इस फिस्कल ईयर में देश के टॉप ई-टेलर्स फ्लिपकार्ट, स्नैपडील और एमेजॉन की बिक्री 4 अरब डॉलर (24,00 करोड़ रुपये) रही है
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लगता है Flipkart वाले केवल out of stock आइटम्स पर ही औफर दे रहे थे
Actually flipkart failed.
ReplyDeleteNews papers mein jhoothe Advt DENE website par khenchne mein LAGEE thee.
As users fume, Flipkart claims $100-mn sales in 10 hours
Buyers complain about server errors, allege discounts were 'not real'
Leading e-commerce player Flipkart on Monday claimed to have clocked sales worth $100 million in gross merchandise value (GMV) in only 10 hours of its so-called 'Big Billion Day' sale. That seems an eye-popping number, given that the company had achieved sales of $1 billion in annual GMV in 2013-14. Flipkart does not reveal its daily sales figures, but going by the annual GMV run rate, its average daily sales last financial year should have been about $2.7 million.
Even as some users slammed the sale on social media platforms as a marketing gimmick, the company said its website had received a record one billion clicks through the day.
Online buyers, up since early morning, were ready to avail of the discounts offered by Flipkart - some went so far as to call the experience "a wedding in the family" and compare the event with international signature ones like the US' Black Friday sale and Alibaba.com's Single's Day sale.
However, many were in for disappointment, as the best deals on the website were over within seconds of the sale starting at 8 am. And, within the first 15 minutes, the 'steal deal' section, offering the biggest discounts, flashed an 'out of stock' message. Customers also complained that 'ratings and reviews' were missing from many products on Monday, which made their purchasing decisions more difficult. Also, Flipkart did not offer its usual refund or cancellation options on purchases made.
Competition, too, played spoilsport for Flipkart's big sale plans - a BigBillionDay.com website directed buyers to Amazon.in, while rival Snapdeal spoke of matching offers given by Flipkart. Amazon said it was not aware of how the link was redirected to its site but added it was investigating the matter.
FLIPKART JHOOTHE PRACHAR KARNE MEIN LAGEE HAI.NEWS PAPER MEIN KUCH AUR. ASLIYAT KUCH AUR
ReplyDeleteFLIPKART’S ‘BLACK FRIDAY SALE’
1 billion: Hits received by the Flipkart website in 10 hours
500,000: Number of units sold in each of the mobile and fashion categories, the best-selling segments
15 minutes: Time taken for the ‘best deals’ to be wiped out
Raw deal: Buyers claim deals advertised in newspapers were not available on website
Server errors: Stopped buyers from accessing the website for hours; most items went ‘out of stock’ by the time servers were restored
Grievances galore: Social networking sites were flooded with complaints
Rivals: Snapdeal and Amazon were selling some items at lower rates than Flipkart
Flipkart co-founders Sachin Bansal and Binny Bansal, however, said their company had "created history in Indian e-commerce". The site got one billion hits on Monday and "achieved its 24-hour sales target of $100 million in GMV in just 10 hours", they said in a statement. The company's technology team was addressing errors and providing constant support to accommodate the largest traffic and customer visits that India's e-commerce had ever witnessed, they added.
ReplyDeleteWhile the founders said "this inspires us to dream bigger", consumers took to social media - Facebook, WhatsApp and Twitter - to air grievances over 'Big Billion Day'. Though some items again appeared in the 'steal deal' section later in the day, several shoppers claimed they faced difficulty in accessing the website due to 'server error'. Many others said the offers advertised by Flipkart were just not there.
In today's newspapers, Flipkart had advertised that Samsung Galaxy Tab 2 would be available for Rs 1,390 (against its original price of around Rs 13,900). But I could not even search the product on the website, and the prices for other tablet computers were nowhere close to the discount advertised," said Pune-based businessman Amol Nedhe.
ReplyDeleteAdditionally, consumers claimed prices on the website were inflated over the past few days and, therefore, the discounts running on Monday were not genuine. It began when a Sunday-night social media post - alleging Flipkart had increased its prices - went viral. "So they have increased the price now and tomorrow they will sell it in deals for big billion day. Dear flipkart.com, we are not stupid," said an early post by Delhi-based Geetansh Arora. The post had a photograph appended, showing how the price of a microwave oven had been increased by nearly Rs 5,000 just ahead of the 'Big Billion Day' sale.
Sachin Bansal, however said the increase in prices was due to a "manual error", as prices for some products had been punched incorrectly, which was corrected on Monday morning.
Buyers were shocked also because Snapdeal and Amazon were selling many products at rates that were lower than Flipkart's 'deep discounted' ones. Those who still tried to make purchases on Flipkart were stuck for hours with 'server errors' stopping them from accessing products and leading to issues at the time of closing of transactions. This happened in spite of technology bandwidth expansion ahead of the sale.
A spokesperson for Flipkart said the servers had not crashed but "there was an error which has been corrected. Our team is prepared to check all stress points. The event is very successful and well-managed so far."
About the server glitches, Bansal said the issues happened because the traffic on the website was much higher than ever in the past - and more than anticipated. "Throughout the day, traffic was 10 times more than what we were expecting. I am sure we will iron out these issues and do a 10-on-10 job next time."
Frustrated with these errors, several buyers posted critical messages on Twitter. One of such tweets read: "Contrary to popular belief, BigBillionDay sale by Flipkart is not to raise awareness about http error codes."
"Flipkart to offer 10% discount on 404 (error for 'page not found') page. They are now calling it 363 page," read another. The server issues were resolved by noon but most items on the website were 'out of stock' by then.
During advertising for the day, Flipkart had said it would run 'deep discounts' across 70 categories. The company had also said it would offer multiple items at Rs 1; offer up to 30% discounts on smartphones, 50% on fashion, perfumes and toys; and sell laptops starting Rs 15,000. The company had doubled its ground staff to 10,000 for the event over the past few months, and extended deliveries to 40 more cities.